During 2005 Steve Williams, the then caddy of golfing superstar Tiger Woods, returned to New Zealand to launch his new book "Hitting the Zone". Steve and his publisher Harper Collins contracted Sports Inc to manage all aspects of the event from ticket sales to publicity, sponsorship to a charity auction.

Sports Inc secured sponsorship from Radio Sport. The radio network's involvement provided extensive pre-event promotion assisting with ticket sales and pre-sales for the new book.

Five-hundred attended the event and were captivated not only by Steve's great insight into his life with Tiger but also by the unique memorabilia Steve and Tiger donated to the auction. The event screened as a feature story on Sports Inc's international golf television series The Golf Club.