Sports Inc created and event managed this event for petroleum company Caltex for three years (2002-2004).

The Caltex Cup Celebrity Challenge was a Ryder Cup style format played between celebrity teams from around the world. The tournament played in the days prior to Singapore's Caltex Masters - a co-sanctioned European Tour and Asian Tour event. The Caltex Cup assisted Caltex achieve extensive media exposure a week before the professional tournament. Sports Inc's international golf television property- The Golf Club - also dedicated an episode of the series to the celebrities visit to Singapore.

International celebrities attending the event included Olympic gold medalists, world champion athletes, NBA basketball and NFL football stars and even a former President.

While in Singapore the celebrities also assisted Caltex with the drive to raise money for Caltex's nominated children's charities. Over USD$1,000,000 was raised over three years of the Caltex sponsorship. In addition the sporting celebrities also conducted sports clinics for Singapore's budding junior athletes.